Bigwig Brands: Hollywood’s Major Side HustlesBy Abigail T
We’re used to seeing celebrities on our screens. Whether it’s on TV, in cinemas, or on our phones, we’re constantly bombarded with their faces. But did you know that you can find them in stores as well? These Hollywood bigwigs may look like they’re living their best life, but rest assured they put in a ton of work to be able to afford the finer things. In addition to shoots, recording sessions, press, and red carpets, many of the celebs we know and love are also hard-working entrepreneurs. They truly embody the sentiment of working hard and playing hard, and we can learn a thing or two from their innovation and resilience. Without further ado, here are 45 of the most successful celebrity side hustles.
The Honest Company by Jessica Alba
To be honest, Jessica Alba is a true hustler. She established a wellness brand in 2011 because she believes “you shouldn’t have to choose between what works and what’s good for you.” The Honest Company offers sustainable beauty, personal care, and baby products that are safe to use. They stand for transparency of the ingredients that go in every product and also the production method, hence the name “Honest.”
The brand has expanded into Honest Beauty, which sells haircare, skincare, and makeup. In 2016, sales reached a staggering $300 million, according to CNN. In addition to being an entrepreneur, Alba is a Golden Globe-nominated actress you may recognize in the 2000’s dance flick Honey and in the blockbuster Fantastic Four.
Goop by Gwyneth Paltrow
Established in 2008, Goop started out as a wellness newsletter. The brand gradually developed into a blog, and it is now a lifestyle brand selling products targeted at women. Goop is headed by actress Gwyneth Paltrow, selling products ranging from the usual vitamins and fragrances to the more specific items that encourage women to be open-minded, embrace their sexuality, and mind their health.
Goop has even expanded into the entertainment sector with its Netflix show, The Goop Lab, with Gwyneth Paltrow. The show follows Paltrow and her team as they explore unconventional wellness topics like psychedelics and energy work. Fans will know Gwyneth Paltrow for her part in the Marvel Cinematic Universe as Tony Stark’s assistant-turned-lover Pepper Potts, among many other movies she has to her credit.
Flower Beauty by Drew Barrymore
Drew Barrymore launched Flower in 2013 as a makeup line, originally sold exclusively at Walmart. The brand has since built its own e-commerce website that features all of its cruelty-free makeup products. Flower is affordable but doesn’t compromise quality. Barrymore prides her brand as being “crush-worthy cosmetics without compromise.”
You can do a full face of makeup with Flower products as they sell everything from foundation to mascara. Their numbers have bloomed steadily, reaching $30 million in their fifth year, according to WWD. Barrymore is no stranger to screens. She has been working as an actress since childhood, and you may remember her from the classic sci-fi ET. She is also famed for being one-third of the original Charlie’s Angels.
Draper James by Reese Witherspoon
This accessory, homeware, and clothing line was established in 2015. It was named after the founder Reese Witherspoon’s grandparents, Dorothea Draper and William James Witherspoon. Reese dubs it a “Southern-inspired retail brand,” sticking true to her own southern roots. Every product has southern elements to it and includes embroideries and linen, which the actress herself collects.
Draper James is doing so well that its investors reportedly put in $17 million into the business, according to Forbes. Before Draper James, Witherspoon began her acting career, rising to fame with her role as Elle Woods in the flick Legally Blonde. She is a rom-com favorite, starring in beloved film Sweet Home Alabama, and most recently in the HBO series Big Little Lies.
Seven7 by Melissa McCarthy
In 2015, actress and comedian Melissa McCarthy started a brand for plus-sized women called Seven7. The brand’s core value is that fashion should be a medium for everyone to express themselves and that everyone, no matter the size, deserves to feel good about themselves. Seven7 currently sells denim, dresses, basics, dresses, and jumpsuits.
Seven7 incorporates an innovative slimming silhouette system that makes every garment flattering on the body. Their products are available on their website and in-person at Macy’s and Nordstrom, among other retailers. When not working on Seven7, McCarthy is busy starring in some of the most hilarious female-led films like Bridesmaids, The Heat, and Spy. Her recent project Can You Ever Forgive Me? earned her an Academy Award nomination for Best Actress in 2019.
Kylie Cosmetics by Kylie Jenner
The youngest Kar-Jenner may be a reality star, but it doesn’t mean that the haters who say she is talentless are right. Jenner is a business mogul with her very successful makeup brand Kylie Cosmetics. The 23-year old launched her first line of lip kits in 2016, and in the same year, her venture made $18 million after marketing it almost solely via her personal social media account.
Kylie is open about her past and has shared with the media how her lips had always made her insecure when she was younger. Well, she certainly managed to turn the pain into a fortune. Since launching Kylie Cosmetics, she has added more products to the brand and has even expanded into the skincare scene with Kylie Skin.
SJP by Sarah Jessica Parker
As Miss Carrie Bradshaw herself was a fashion icon, it makes sense that the woman who played her for six seasons would launch her own footwear brand. Sarah Jessica Parker broke into fashion retail in 2013 with her footwear brand SJP by Sarah Jessica Parker. The brand provides nothing but the most premium and high-end shoes. Quality and style are guaranteed, as Parker teamed up with CEO of Manolo Blahnik George Malkemus and retailer Nordstrom.
SJP shoes cost way under Manolo’s at $200 to $375 per pair. The actress’s venture has since evolved into more than just shoes, selling outerwear and handbags, too. You can find SJP online as well as high-end retailers like Saks Fifth Avenue and Bloomingdales. Other than Sex and the City, the actress is also known for her role in the Halloween film Hocus Pocus, among many other projects.
Jessica Simpson Collection by Jessica Simpson
Jessica Simpson is another celeb who decided to try her hand at shoes. She partnered with the Camuto Group in 2005 to release her shoe line. The Jessica Simpson Collection now provides various products, including fragrances, homeware, clothing, and handbags sold in outlets across the States.
Sales in 2014 reportedly reached a whopping $1 billion. Before the shoe collection took off, Simpson also launched a makeup brand called Dessert in 2004. The brand was sold at Sephora but discontinued in 2006. Despite this setback, Simpson still has her main career in the music industry, which she started as a singer before branching out into acting.
Sejaa Pure Skincare by Gisele Bündchen
Gisele Bündchen, model, wife, and mother of two, surely knows how to keep busy. While her husband Tom Brady has his NFL career, Gisele spearheads a number of side businesses, one of which is a skincare line called Sejaa Pure Skincare. Sejaa provides natural products with little impact to the environment because, as if she needed any more hats, Bündchen is also an environmentalist.
Sejaa prides themselves in leaving as little waste as possible through ingredients used and production method and packaging. You can get your hands on a full range of Sejaa products online and in select stores. Before Sejaa, Gisele started as a model, signing with Victoria’s Secret at just 19 years old and completing a 7-year run as a runway Angel.
Latin WE by Sofia Vergara
We love inclusion and inclusivity, and Latina actress Sofia Vergara does, too, so much so that she advocates for it through establishing Latin WE. Short for Latin World Entertainment, the talent management company focuses on marketing Hispanic and Latin American talents and helping them make it in America’s entertainment industry. Vergara co-founded Latin WE with former music manager Luis Balaguer.
Latin We has been around since 1994. In 2017, the company was valued at a whopping $35 million. If you’ve been watching Vergara in the long-running TV show Modern Family, this venture of hers would take you by surprise. The actress has been nominated for multiple Emmys and is also the highest-paid TV actress in America, making $34 million, according to Forbes.
Bankable Productions by Tyra Banks
Known as the fiercest TV host TyTy, Tyra Banks is not just another face. She is a true boss lady, founder and CEO of Bankable Productions. Tyra’s production company was established in 2003 and is the name behind the beloved reality show America’s Next Top Model, which Tyra famously hosts. The company is also involved in production for other film and TV projects.
Tyra began her modeling career at 17 and quickly graced magazine covers and runways. She is an original Victoria’s Secret Angel and made history as the first black woman on the cover of the Sports Illustrated Swimsuit issue. Not just a model, she is also a talk show host and actress with two Emmy wins, named one of TIME’s 100 Most Influential People in the World.
Kode With Klossy by Karlie Kloss
Like all the other women on this list, Karlie Kloss is more than just a pretty face. She can code and has even programmed a drone with a group of classmates. Kloss established a coding school specifically for young women because she realizes the impact of coding and technology in the modern world. Her free coding school helps expand opportunities for girls.
Kode With Klossy takes place over two weeks in the summer. It gives 13-18 year-old girls an opportunity to learn to code and even build apps. Kloss is better-known as a model, starting her modelling career at a very young age. She had walked over 50 runways before her 17th birthday. At just 17 she was named one of Vogue Paris’ Top 30 Models of the 200’s.
Yeezy by Kanye West
Notorious rapper Kanye West also has a knack for fashion. His wife Kim Kardashian has said that he has influenced her own fashion sense, and he even had an influence in her look at the 2016 Paris Fashion Week. Kanye dubbed his brand Yeezy.
In 2015, West began a collaboration with German footwear brand Adidas to release the highly-priced and highly coveted shoes Yeezy Boost 750. There have been multiple versions of the Yeezys released since then, and the name has expanded to clothing as well. As a rapper, West has won multiple Grammys, AMAs, BETs, and other esteemed music awards.
Fabletics by Kate Hudson
You’ve probably seen Fabletics across social media, especially if you’re a fitness fiend. The face behind the brand is actually actress Kate Hudson. She co-founded the line of premium activewear in 2013, and it has since gained a total of 1.7 million followers on Instagram. Sales have kept increasing over the years, even by 43% in 2016.
Fabletics is not just available online. You can find their line of men and women sportswear, including plus sizes, in 27 physical stores over the United States. Aside from the co-founder hat, Kate Hudson is an Academy Award-nominated actress best known for her role in the 2000 film Almost Famous, for which she was nominated and won multiple awards.
The Village Den by Antoni Porowski
Antoni, Canadian chef and TV personality who rose to fame on Netflix’s Queer Eye, realized his dreams by redesigning The Village Den. The 30-year old restaurant in New York’s West Village was relaunched in 2018 after Porowski and his team took over. The joint is a proponent of healthy food, serving hearty dishes without gluten, red meat, fryers, seed oils, or soy.
Porowski rose to fame when he became one of the Fab 5 in the reboot of Queer Eye. He is the show’s resident food and beverage expert. Antoni’s passion for food seeps through the screen. He was a personal assistant for Ted Allen, the original Queer Eye resident foodie back in the early 2000s.
Serena by Serena Williams
Women’s tennis GOAT Serena Williams’ clothing line is all about being “strong, sexy, and sophisticated.” Williams first started the line because she understands women are pressured to do everything. She recognizes that women wear multiple hats, but they don’t have to be perfect; they just have to be prepared for life. Williams’ brand Serena provides simple, affordable clothing that makes women feel confident to express their true selves.
The tennis legend has won more Grand Slam singles titles than any tennis player, man or woman. She has competed and won in every tennis competition possible, including US Open and Wimbledon, even winning a gold medal at the 2000 Olympics.
V Starr Interiors by Venus Williams
Venus Williams is a tennis superstar who is also Serena Williams’ sister. Her side hustle is in the field of interior design, with her company V Starr Interiors. Williams has a great team of women behind the creative and innovative designs. She uses the values she learned over her years in sports to deliver quality work to her client. These values include dedication, hard work, preparation, and intuition.
V Starr Interiors has helped furnish luxury accommodations, including the Intercontinental Hotel in Miami. As a tennis player, Williams has racked up four Olympic gold medals, and multiple Grand Slam wins. She has played alongside and against her sister.
Beats by Dr. Dre
Dr. Dre is more than just a rapper and music producer; he is also the CEO of Beats Electronics. Beats provide the public with studio-quality sound, beginning with its first headphones in the now well-known black and red finish. Many celebrities from within and without the music industry have collaborated and endorsed Dre’s headphones. Some of these names include Justin Bieber, LeBron James, and Nicki Minaj.
Now, Beats also offers earphones—a smaller size but no less impressive in sound quality. With his professional recognition in the music world, Dre is more than qualified to run this brand. He is the producer behind Grammy Award-winning rap albums such as Eminem’s Relaps, and has copped accolades from the AMAs, BETs, and BMAs, to name a few.
Wayfarer Studios by Justin Baldoni
Wayfarer Studios is a new independent production studio co-founded by Jane the Virgin star Justin Baldoni. The studio focuses on every kind of visual content ranging from cinema, broadcast, and branded. Wayfarer Studios began with a mission to “develop and finance projects that can serve as true agents for social change.”
Baldoni achieved great success with Wayfarer’s freshman project, tear-jerker Five Feet Apart starring Disney alum Cole Sprouse. The studio’s sophomore project is a film on Disney+ called Clouds, which just premiered this October. Before adding filmmaker to his list of epithets, Baldoni had stints on various TV shows, including Heroes and CSI: Miami.
Laughing Man Coffee by Hugh Jackman
As if we needed another reason to love Hugh Jackman, he has also provided the world with its daily cup of joe and making a difference while he’s at it. Jackman achieves this through Laughing Man Coffee Company, which trades coffee fairly and benefits the farmers and the earth as much as it does the brand.
The company is under the umbrella of Jackman’s The Laughing Man Foundation. The entirety of its proceeds goes into the support of community development, educational programs, and social entrepreneurs worldwide. Hugh Jackman is an acclaimed actor both on stage and on screen. He even won a Golden Globe in 2013 for his portrayal of Jean Valjean in the movie musical adaptation of Les Misérables.
Fenty Beauty by Rihanna
When Fenty Beauty released its full line of Pro Filt’r foundations in 50 different shades, it was a revolutionary cultural reset for inclusivity in the beauty world. The brand made women around the world of all skin types, and skin colors feel seen and included. Rihanna named the cosmetics brand after her real surname. Fenty launched in 2017 and has become the singer’s empire.
Fenty’s launch caused a social media storm, gaining 1,6 billion organic impressions on Instagram in its first month. A feat this impressive can only be achieved by pop icon Rihanna. In her many years in the music industry, she has received nine Grammy Awards, including Best Music Video for her song We Found Love.
Funny Or Die by Will Ferrell
You may be familiar with videos and content by Funny Or Die, but did you know it was started by Will Ferrell? The venture began in 2007 and has developed into a website and production company. They have made hilarious content, such as the show Between Two Ferns with Zach Galifianakis among many others.
Funny Or Die is now a comedy studio which helps produce TV shows like The Royal Wedding Live with Cord and Tish and American Vandal. They pride themselves in producing and showcasing the best of comedy. Founder Will Ferrell is an actress and comedian you may be familiar with from his role in the essential Christmas film Elf, among many other projects.
Belletrist by Emma Roberts
You need only scroll through Emma Roberts’ Instagram feed to know that she is quite the bookworm. The actress established the book club Belletrist with her best friend, Karah Preiss. It may have only gained traction over the last four years thanks to the internet, but Belletrist actually started 12 years ago over snail mail.
Members of Belletrist have access to The Weekly Belletrist Quotes and the Belletrist Brief, where authors share their current favorites every month. When not curled up with a book, Roberts is busy taking on roles alongside renowned actors like Jennifer Aniston and Jamie Lee Curtis.
Cravings by Chrissy Teigen
This kitchenware line debuted in 2018 alongside Chrissy Teigen’s new cookbook Cravings: Hungry for More. Teigen has launched a number of cookbooks over the years, and her Cravings collection is the perfect extension of that. She partnered with Target at the launch, with certain products only available in stores.
Teigen’s line carries every kitchen essential possible, from pots and pans to plates and baking trays. She was a model and TV personality before she began writing cookbooks. Teigen debuted on the cover of Sports Illustrated 2010 Swimwear Issue. She is known for being very candid about her thoughts on social media.
The Dinosaur That Pooped by Tom Fletcher
Moving this list across the pond, we have McFly singer Tom Fletcher with his series of funny children’s books. When he’s not busy recording in the studio, Fletcher writes about The Dinosaur That Pooped with his bandmate and bassist Dougie Poynter. There are currently five books in the series, including The Dinosaur That Pooped Christmas and The Dinosaur That Pooped a Planet.
Fletcher is most popular as a member of English pop-rock band McFly, formed in London in 2003. They are named after Back to the Future protagonist Marty McFly. The band has multiple hits, including Obviously, Shine a Light, and It’s All About You.
florence by mills by Millie Bobby Brown
At just 16 years old, Millie Bobby Brown is the youngest actress/entrepreneur on this list. She started a beauty brand called florence by mills, named after her great grandmother. The brand offers clean makeup and skincare products targeted to young girls. Clean to Millie means products without sulfates, parabens, animal testing or by-products, or dyes.
The British actress rose to fame on Netflix’s Stranger Things, which began in 2016. She was nominated for a Primetime Emmy for her role as Eleven in the series. Millie has since gone on to play in blockbusters like Godzilla: King of the Monsters. Most recently, she starred in the new Netflix film Enola Holmes alongside Henry Cavill and Sam Claflin.
SPiN by Susan Sarandon
This trendy venture was started by someone who has been in entertainment since the ‘70s. Susan Sarandon wasn’t acting when she slayed at pong in the 2014 film Ping Pong Summer. The actress can handle a bat in real life and actually founded a ping pong social club in 2009. SPiN is now in multiple cities across America.
SPiN is not just for playing ping pong. Its facilities are also great for socializing, complete with bars, booths, a dance floor, and of course, food. You can book a ping pong table at SPiN starting at $19 per 30 minutes. Before this project, Sarandon had already been established in the Hollywood film scene, winning Academy Awards and Golden Globes. She is best known for being Louise in Ridley Scott’s Thelma and Louise.
Nobu New York by Robert De Niro
Speaking of Hollywood vets, you may not know that Robert De Niro is behind the renowned Nobu restaurant in New York. Serving Japanese and Japan-inspired food, Nobu New York was first proposed by De Niro in 1989. He approached chef Nobu Matsuhisa for a collaboration, and the rest is history.
Now, Nobu is a restaurant chain with a high-end clientele, branching all over the United States, Europe, Mexico, the Caribbean, the Middle East, and Africa. De Niro, now 77, was already an acclaimed Hollywood actor when he branched out into the restaurant industry. He is best known as Vito Corleone in the classic The Godfather films, for which he won an Academy Award.
Children’s books by Madonna
While Madonna may be known for her nowhere-near-PG persona in the music world, she has actually written a series of children’s books. The first of these picture books, The English Roses, was published in 2003. The singer quickly followed with more titles including Mr. Peabody’s Apples and Yakov and the Seven Thieves.
Madonna is a singer/songwriter dubbed the Queen of Pop back in her day. She was a major part of pop culture, with her hit songs Like a Prayer and Like a Virgin, among many other award-winning ones. She has amassed multiple music awards, including Grammys and VMAs.
BIRD Bakery by Armie Hammer
BIRD Bakery was started by actor Armie Hammer and his ex-wife Elizabeth Chambers. The first bakery opened in San Antonio, Texas, and has since branched out to Dallas. BIRD is a quaint local bakery that gives the local community fresh pies, cookies, and cakes from Elizabeth’s family recipes.
Armie Hammer’s career took off after playing both Cameron and Tyler Winklevoss in David Fincher’s The Social Network. His most recent project has just been released this October—a Netflix film Rebecca, which he stars in alongside Lily James.
Pattern Beauty by Tracee Ellis Ross
Tracee Ellis Ross is another celebrity whose side hustle is a beauty brand. Her line Pattern Beauty is specific to haircare, and more particularly, haircare for textured hair. The brand offers every product necessary to nourish and maintain curly hair, from washing products to styling tools.
Hair is a big part of identity in the black community especially. Ross’s brand helps those with textured hair understand and embrace their hair better. When not making developments to Pattern Beauty, Ross stars in TV shows like Girlfriends and Black-ish.
Wahlburgers by Mark Wahlberg
This burger chain was founded in 2011 by Paul Wahlberg, brother of actor Mark Wahlberg. Together with their other sibling Donnie, the three Wahlbergs worked to build Wahlburgers. The family business has opened around 25 branches in the United States. They serve the classic American combo of burgers, fries, and shakes, with vegetarian options available.
The brothers also turned the venture into a TV show of the same name that ran 10 seasons. Mark Wahlberg himself is an Oscar-nominated actor who displays an impressive range in the roles he takes on. He has starred in many genres, from drama, action, and comedy.
22 Days Nutrition by Beyoncé
22 Days Nutrition was actually founded in 2009 by Marco Borges, who happens to be the friend and trainer of none other than Beyoncé. Bey herself began adapting a healthier lifestyle in preparation for her Homecoming performance upon Borges’ suggestion. Now, Beyoncé has partnered with Borges to give her Hive special access to the newly developed 22 Days Meal Plan.
Beyoncé is a music industry juggernaut who has been singing and dancing since her days as a member of girl group Destiny’s Child. She has since become pop culture royalty, with a collection of Grammys and other notable awards.
Huffpost articles by Rita Wilson
Rita Wilson is one half of a power couple who both acts and writes. When not starring on-screen, Wilson is a contributor and editor-at-large for the media outlet HuffPost. She writes articles on a variety of life issues and milestones. The content she has penned includes becoming a grandparent, Valentine’s Day, and girl friendships.
Wilson is the wife of beloved actor Tom Hanks, who is also a writer. She has appeared in films like Sleepless in Seattle and Runaway Bride. On TV, Wilson has had stints on shows like The Good Wife and Lena Dunham’s Girls.
Photography by Cole Sprouse
When he’s not in front of the camera acting, Cole Sprouse is behind the camera snapping photos. Looking at his Instagram feed, it’s no question that Sprouse is a skilled photographer. His aesthetic places his subjects in a larger landscape that creates a more nuanced sense of the person and the place.
Sprouse began taking photos as a way to make himself feel better when he was struggling with depression. He has now photographed the biggest names in fashion for the biggest publications around, including Sophie Turner for W Magazine. Sprouse is a child actor who appeared in the ‘90s sitcom Friends and Disney’s The Suite Life of Zack and Cody. Now, he stars as Jughead in the Netflix series Riverdale.
KKW Beauty by Kim Kardashian West
Following her half-sister’s success, Kim Kardashian West launched a beauty line in 2017. KKW Beauty provides products for a full face of makeup with seasonal collections available. With the line, the world now has access to looking like the contour queen.
In addition to KKW Beauty, Kim also released a line of shape-enhancing undergarments, underwear, and loungewear called SKIMS. With these two brands, TV’s favorite reality star has added business mogul to her title.
Snoop Dogg invested in Reddit
Social news and discussion website Reddit is actually co-owned by two of the biggest names in music, Snoop Dogg and 30 Seconds to Mars frontman Jared Letto. The pair invested in the company in 2014, contributing to the $50 million investments fundraised that year.
Reddit is now worth $3 million, which proves Snoop made the right choice to invest when he did. When not putting money in tech companies, the rapper is busy performing and producing. In his extensive career in the industry, he has copped two MTV Music Awards, BMAs, and BETs.
Hello Sunshine by Reese Witherspoon
America’s sweetheart doesn’t just run the previously mentioned company, Draper James. She also founded the media company Hello Sunshine. Its mission is to promote, lift up, and create women-centered content. Hello Sunshine creates an online community of women and empowers them through social channels, a website, film and TV, and newsletters.
There is also a book club available on Hello Sunshine, which recommends books about women by women. Besides being the founder of two brands, Reese is also an Academy Award, Golden Globe, and BAFTA winner, more specifically for her performance in the 2005 movie Walk the Line.
Walton’s Fancy and Staple by Sandra Bullock
Walton’s Fancy and Staple is a bakery and café in Austin, Texas, owned by actress Sandra Bullock. They serve a scrumptious, healthy menu that includes sandwiches, salads, and biscuits and gravy. Breakfast and lunch are available in the café.
Bullock’s acting career has expanded over the years. She is known for her roles in romcoms like The Proposal, and is most acclaimed for her role in The Blind Side, for which she won an Academy Award, Golden Globe, and SAG.
LC by Lauren Conrad
After graduating from the TV show The Hills, Lauren Conrad ventured out to build her own brand. She launched LC by Lauren Conrad in 2009, a fashion line sold exclusively at Kohls. LC carries women’s basics, accessories, handbags, shoes, and homeware.
In addition to this, Conrad also runs her lifestyle website laurenconrad.com. In August 2020, she launched her beauty line Lauren Conrad Beauty, proving she intends on continuing to hustle. Aside from her appearances on TV, Conrad is also an author. She has penned the LA Candy novel series and written lifestyle books, too.
The Row by Mary-Kate and Ashley Olsen
The Row is a clothing brand established in 2006 by power twins Mary-Kate and Ashley Olsen. The line carries simplistic apparel for men and women. Their clothing features simple yet elegant silhouettes in mostly monochromatic and neutral colors. The Row is available online and in stores.
Mary-Kate and Ashley started working when they were literal babies, playing Michelle Tanner on the sitcom Full House. As they grew up, they went on to star in their own films and TV shows. The twins built their personal brand and are now actresses, businesswomen, and fashion designers.
Fashion Nova by Cardi B
Based in Los Angeles with 5 physical stores in Southern California, Fashion Nova is one of the world’s leading apparel and lifestyle brand. Their clothes are targeted to men, women, and kids, with curve options as well. They have collaborated with celebrities to bring exclusive lines, and one of them is Cardi B.
Cardi B is a Grammy Award-winning rapper. Her work with Fashion Nova resulted in a collection of modern street style, with pieces like jumpsuits and overcoats as well as dressier skirts and dresses. The artist has also dipped her toes in acting, most recently being a part of the female ensemble-led film Hustlers.
Good American by Khloe Kardashian
Never underestimate the power of a good conversation. Good American began when Khloe Kardashian and Emma Grede talked about how hard it was to find jeans that fit their body type that wouldn’t need alterations. In 2016, they launched the brand, which started out selling only denim.
Good American’s jeans size ranges from size 00 to 24. They made a staggering $1 million in sales on the first day. That’s right. Day. The brand has since expanded to sell activewear, swimwear, and clothing. With the establishment of Good American, Khloe showed the world that she is more than just a reality star and socialite.
Vanilla Puddin’ Wine by Gabrielle Union
If you’re looking for a nice chardonnay with vanilla undertones, then look no further than Vanilla Puddin’. Founded in 2012 by actress and singer Gabrielle Union, Vanilla Puddin’ offers the finest chardonnay. According to master sommelier Virginia Philip, their wine is “full-bodied” with the vanilla taste “front and center.”
Union rose to fame in hit dance movie Bring It On alongside Kirsten Dunst. Since then, she has gone on to pursue acting as well as a music career. Her latest engagement is with the long-running talent show America’s Got Talent. She recently spoke out on issues of inclusivity in the workplace.
Villa One Tequila by Nick Jonas
Nick Jonas has certainly come a long way from his Disney days. The singer most recently founded tequila line Villa One with John Varvatos. The brand offers premium handcrafted tequila, 100% sourced from and produced in Jalisco, Mexico. Villa One currently has three kinds of tequila to choose from – Añejo, Silver, and Reposado.
Jonas is one-third of the family boy band Jonas Brothers. The siblings were teen pop sensations back in their day, rising to fame after their roles in the Disney Channel original movie Camp Rock. After leaving Disney, Nick pursued a solo music and acting career, even performing on Broadway.